Project Overview
Grafton Studio was selected by Cambridge neighbors, MIT AgeLab to refresh their existing website with the aim of achieving a modern, streamlined, and responsive design. Together, we reimagined the site's architecture; in place of an increasingly convoluted site structure, we identified AgeLab's core areas of research and meaningfully organized existing content accordingly, removing outdated or obsolete sections along the way. Our team implemented custom templates throughout the website, eschewing generic options in favor of tailored designs that injected personality into the website that allows users to better engage with relevant content.
The resulting website not only boasts a polished and customized design but also offers a user-friendly interface that MIT and other universities within the New England consortium can take pride in.