Precision Agriculture for Development (PAD) is a non-profit organization dedicated to providing farmers in developing regions access to the information they need to maximize agricultural returns.
PAD had developed professional print marketing materials and wanted to invest in their website. They wanted to rethink their information architecture to easily present relevant content to all their target audiences (which include non-profits, social enterprises, tech start-ups, private philanthropists, bi-/multilateral funders, researchers and policy makers). Finally, the website needed to be easily updated and not require major development time for simple additions and changes.
Despite being a relatively young non-profit, (founded in 2016) PAD has already had a significant impact on a growing number of regions.
The “Where We Work” section highlights the areas they are currently working in and allows users learn about their various initiatives and partners in each region.
As PAD stemmed from research projects in Harvard and with a focus on constantly improving yields are very metrics driven. The Findings section allows PAD showcase all their trial evidence.
Other sections of the website include “What We Do” which highlights PAD’s overall mission, purpose, and model, “About Us” which highlights the various teams, funders, partners, and reports, and a “Contact” page.
Although initially a simple clean site, PAD now has an organized, user friendly website that can scale as they do and be easily edited through the content management system Craft CMS.
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