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Case Study

Boston Health Economics

Custom CMS-Based Website

Boston Health Economics (BHE), a leading healthcare research and software provider, sought a brand identity refresh that reflected the company they were becoming and talent they were looking to attract.

How It Began

BHE is an innovative company that was experiencing growth and looking to attract nimble and thought-leader talent to assist in their mission. Both their logo and website needed to be modernized.

Our Approach

BHE's new messaging played a big role in driving the new design, as their products and offerings had outgrown their old messaging. With a "content first" approach we designed each section of the website as the content was completed.

With BHE's experience in software design, both teams had a highly collaborative approach, resulting in a number of live working sessions. This allowed us to work at speed, hitting every internal deadline and ensuring that the product was being optimized to BHE's taste at every juncture.

We selected Craft CMS to build the website in, as it is an intuitive content management system that a marketing team would find straightforward to update - a specific client request.

The Result

After 12 weeks bhei.com was launched just in time for their biggest trade show of the year, where they showcased their new logo and website for the first time. Since then, the BHE team has been able to easily manage the upkeep of the site.

See the Final Product

“Grafton Studio did a fantastic job designing and building our website and I highly recommend them.”
Jordan Menzin, Chief Technology Officer

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